‘Girl From Nowhere’ The Series
GMM Grammy, the largest entertainment company in Thailand owns TV channel, TV program and Music platform, wanted to build a strong emotional bond with the most potential target “Young Women”.
Instead of buying entertainment IP and agency role is just a content promotor, we create a new business model by turning ourselves, the creative agency for women, into an insightful content creator.
The new business model
Co-owned intellectual property (IP) by client and agency, we produced the first along-form 13-episode insightful series truly made for women. The series exclusively launched on nationwide TV show and signed for uncensored version as Netfilx Original Series airing worldwide.
1 Girls, 13 schools, 13 episodes, 13 experiences
The series inspired by 13 true incidents where schoolgirls have been victimised. Their stories retold. Each episode, we inspire the idea of reversing the destiny from victim to victor by a girl names “Nanno”. She will take audiences on an extraordinary tale of revenge. When the new episode begins, “Nanno” will always reappear as a new student in the new schools. This mysterious-fantasy flavor gives women nationwide a taste of satisfaction.
The first entertainment series powered by women to empower women. We believe victim is not women destiny.
Case VDO
The Results
• “NANNO” becomes only character that was ranked among real women as the Top 10 most influential women in Thailand.
• The series became talk-of-the-town.
• Thailand’s weekly no.1 on twitter and youtube while airing,
• Within 2 weeks, the series Facebook fanpage has the highest rank of engagement in the country.
• Every episode was fully sponsored.
• PR Value greater than 1.06 M dollars with ZERO media budget.
• Prime Minister’s office requested to use the series as a teaching material.
• A community of brave girls was born. Girls shared their victim stories while others share their solutions.
EPISODE 01 – Apologies
EPISODE 02 – Ugly Truth
Please watch all 13 Episodes on Netflix